Beauty of Joseon

"'Beauty of Joseon' draws its inspiration from the ancient wisdom found in 'Gyuhap Chongseo', a book authored by the scholar Bingheogak during the Chosun Dynasty.

Following the wisdom of  women in time of Joseon Dynasty, who prioritized cultivating clear skin over extravagant adornments, we bring forth timeless beauty and the age-old secrets of nature, presented in a modern context that endures through time."